“The first concept drawings impressed us no end and our final prototype is everything we have come to expect from Ideal Industrial: ahead of time and on budget; a clever, visually pleasing, easy to use product.”
Ensitech’s TIG Brush provides a safe and environmentally friendly alternative to dangerous and polluting industrial processes. Through innovation and attention to detail, this product has brought intrinsic improvements to the steel fabrication industry. Ensitech’s commitment to best-in-class design and engineering has lead to numerous awards and has led to export sales going through the roof.
“We are all engineers here and it was a huge leap of faith to entrust our bet-the-company flagship product to a team that did not lead with technology, but with a people-centred approach. We are completely sold!”
Here is a hot product that will save cyclists’ lives: a long line of brightly flashing LEDs “shoos” motorists away from the rider. But wait… hidden inside this bike light is an extension arm that increases overall length to almost 400mm of pure photon power. Tough, waterproof and protected by patented flex-away mechanisms, the main body can be clipped off the permanently attached seat-post mount to be charged back up again.
“Shooup turns heads at Eurobike, distributers are impressed.”
Technical products don’t need sexy graphics, the product speaks for itself, right? Not quite: how you present yourself is how people perceive you. XL’s values are mirrored in this clean, sharp and dynamic corporate identity. Built around the highly recognisable XL logo, this brand was evolved into electronic, print and event collateral. Fleet buyers deal in reputation and value, both of which this family company’s products have in spades: ask Telstra, ask Origin Energy, ask Rio Tinto.
“It was just unbelievable: we had companies’ monthly orders quadruple instantaneously with the release of the new product. And once they got their first batches, they were just immediately ordering again. You could not have asked for a better release of a product.”
The most guilt-free indulgence… that perfect little bit of luxury… if you see one of Ecoya’s products – buy it! This environmentally-superior, naturally-scented range of candles, oils and lotions is taking the world by storm. Available in Australia, New Zealand and the USA, this publicly listed company started life in a Sydney backyard.
“I have been involved in a number of consumer goods start up businesses and product projects and have always used Ideal Industrial for product design, ideas and development. Innovative, on time and within agreed budget.” Craig Schweighoffer, CEO, Hothouse Investment Partners
“Ideal Industrial was part of the Fudge design network from 1995 to 2012, creating the iconic and unique ribbed bottle at the peak of the brand’s success. The packaging illustrations and models implemented by Oliver and his team became a consistent theme in Fudge’s brand communications due to their visual impact and realistic life-like quality. Design outputs were delivered to the highest standard and as a plus, they were a pleasure to work with!” Renee Austin, Group Marketing Manager 1999-2012
“I appreciate the thought that went into the LiftPod… offering users the safety of a product that might ordinarily be out of reach.” IDEA Gold Award Citation
More examples of great design projects Ideal Industrial was privileged to work on, from award winning structural branding to consumer durables. The scope ranged from resolving some tricky cardboard shapes, to setting up international turn-key production and fulfillment.
“Thanks again for you hospitality, your humour and most of all your intellect!”